New York
Botanical Garden

The New York Botanical Garden has been a local treasure since 1891 – yet it’s also a globally significant institution. Visitors knew about the vibrancy of the experience of NYBG as a place, and scientists and researchers knew it as an institution of academic, horticultural, and botanic expertise. With new leadership and a strategic plan that would expand their impact around the world, they needed to refresh their brand to express both the experience and expertise in a way that made all audiences – from their Bronx community to a global public who care about plants, fungi and the planet – want to come to NYBG and care about their work. Over three seasons at the Garden, we worked closely with them to reimagine their brand in a way that captures the passion of their people and the vibrancy of nature itself. Our work positions them to be known for the organisation of action they are, a place of beauty and contemplation as well as a global leader on environmental action and plant science.